Improving customer satisfaction in the services sector
Companies specialising in home services very often offer an personalised approach and custom services. The customer experience is therefore fundamental and collecting verbatim data is essential in order to identify the reasons for satisfaction and dissatisfaction.
Voice of the Customer analysis enables brands specialised in home services to measure quality and performance of their service provisions. As a result, brands can also check whether their customer culture and associated processes are working, or if there is a need to raise awareness and provide more training.
